Advanced Cosmeceuticals

ABOUT THE PROJECT

Following many years of working with Advanced Cosmeceuticals on their media campaigns, Raw Vision Marketing is now also handling the company’s PR campaign. The in-depth knowledge acquired of Advanced Cosmeceuticals as a company and its brands, as well as the aesthetic beauty industry as a whole has enabled Raw Vision Marketing to develop a PR strategy that meets the client’s objectives. As a leading provider of premium quality cosmeceutical skincare products and aesthetic equipment to medical and skincare professionals the PR strategy is primarily of a B2B focus. The PR campaign ranges from brand and product news to having opinion pieces on industry trends and innovations published in industry titles along with company highlights and developments. However, the PR strategy also encompasses a consumer drive to promote the brands in both print and digital editorial environments accessing beauty editors and writers, bloggers and vloggers.

“My company, Advanced Cosmeceuticals has worked with Raw Vision Marketing for many years. We have worked with a variety of PR companies previously, however we never felt they represented our brands and philosophy quite the way we wanted. With Caroline, I am always amazed how well she understands our needs and expectations. Caroline’s understanding of our business together with her contacts in the industry has resulted in many fantastic media coverage, helping to grow our brands. Caroline has integrity and great work ethic and it is a real pleasure working together.”

Catherine Biedermann
Managing Director
Advanced Cosmeceuticals

“One word describes Caroline AMAZING! She is so passionate about what she does and is such a pleasure to work with. Nothing is ever too much trouble and she is so knowledgeable and is really great at what she does. We have worked with Caroline for years in regards to our advertising and since she has begun looking after our PR as well, we have noticed such an improvement in placements and editorials. We have worked with a few PR companies and Caroline is by far the best.”

Sonia Clifford
Brand Manager
Advanced Cosmeceuticals

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