Designa Accessories

ABOUT THE PROJECT

Founded in 1986, Designa Accessories has established itself as the leading Australian accessory company, specialising in watches and jewellery. Raw Vision Marketing has booked the media campaigns for watch brands Guess, Guess Collections, Nautica and Maxum. The media campaigns consist of a blend of traditional media, specifically outdoor and print, as well as digital. Raw Vision Marketing was also responsible for managing the entire media campaign for the Guess Watches International Conference held for the first time in Australia. The advertising strategy was to promote the conference to the international delegates while creating brand exposure and impact throughout Sydney city.

“Caroline Johns from Raw Vision marketing is our lifesaving media buyer who has worked with us on all advertising campaigns for this conference, including securing us the advertising on the city flag banners.”

Olivia Bramble
Brand Manager Guess & Gc Watches
Designa Accessories

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