Jura

ABOUT THE PROJECT

JURA Australia Espresso, an affiliate of the Swiss JURA group, provides high quality, premium and sophisticated coffee machines. JURA Brand Ambassador is Swiss Grand Slam Winner, Roger Federer who is featured in their TVC campaign. Raw Vision Marketing was enlisted by JURA Australia Espresso to utilize their TVC campaign during the 2014 Australian Open. The media strategy was to air the TVC campaign on Channel 7, Melbourne only, the week prior to the Australian Open maximising the client’s budget and gaining much wider coverage in terms of airtime while still leveraging the association with the upcoming Australian Open. Following the success of this campaign, a further TVC campaign was booked on SBS in the lead up to Mother’s Day.

“From initial enquiry to execution, Raw Vision Marketing were very helpful, professional and prompt showing genuine interest in our objectives and were proactive in ensuring our campaign went to market on time and on budget.”

George Liakatos
Head of Sales
JURA Australia Espresso Pty Ltd

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