Muji Retail (Australia)

ABOUT THE PROJECT

Muji is a Japanese retail company best known for its minimalistic design and emphasis on the natural no-logo or no-brand policy. Muji Retail offers a wide variety of quality household and consumer goods including men’s, women’s and childrenswear, accessories, furniture, homewares, skincare products, stationery, bedding and travel goods. Raw Vision Marketing was enlisted to run the advertising campaign to launch the opening of the Muji Sydney Flagship Store at the Galeries Victoria, George St, Sydney in May 2015. The campaign involved working with the City of Sydney to plan the best strategy to announce the opening of the new store within budget. Raw Vision Marketing was responsible for the media planning and strategic placement of the City of Sydney banners along with organising production and assisting with design.

“Working with Caroline from Raw Vision Marketing was an absolute pleasure. We felt supported throughout the whole process from media to design to production and we couldn’t have been happier with the results. Our banners gave us the exposure and sense of festivity that we hoped to gain in the lead up to our store launch. Caroline was very helpful and professional and there’s no doubt we would work with Raw Vision Marketing again. “

Katrina Cheung
PR & Marketing
Muji Retail (Australia)

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