How We Got Here

Raw Vision Marketing is a boutique advertising and marketing consultancy providing effective, successful solutions in brand development and communication strategy. Caroline Johns offers a tailored and personalised service in partnership with clients to answer their individual needs.

Established in 1997, with Jigsaw as her first client, Caroline laid down the foundations of her business philosophy. Her approach is to work as part of the team rather than an external supplier resulting in trusting and enduring client relationships.

This collaborative approach also allows for a full appreciation and in-depth understanding of the brands Caroline works on. Collaborating on the Jigsaw brand on all levels from advertising campaigns to events, point of sale to swing tickets and everything in between, enabled Caroline to establish herself as a committed marketing all rounder.

Since the inception of Raw Vision Marketing, Caroline has enjoyed working with many premium brands including SkinCeuticals, Medik8, Jura Australia Espresso, KAS Australia, The Observatory Hotel, Lilianfels Blue Mountains, Sheridan, Fiorelli and accessory brands such as Guess Collections, Guess, Nautica Eyewear, Escada, Emanuel Ungaro, Givenchy and Le Specs among others.

Raw Vision Marketing’s involvement with each brand has ranged from developing campaign strategy, media planning and placement, digital strategy and PR to marketing, shoot co-ordination, events, print production, campaign management and online advertising campaigns.

By offering a flexible structure, clients can handpick the services on offer to meet varying needs and budgets.

“What I have is an understanding and respect for building brands. What I offer is the highest level of commitment, dedication and personal involvement to ensure the success of each campaign and each project no matter the size.”