Working in close partnership with Advanced Cosmeceuticals for many years, Caroline has established herself as a skin specialist PR consultant harnessing close relationships with all mainstream health and beauty editors/writers, as well as influencers and content creators and is well-versed in developing PR strategies, working with KOLs and positioning them as experts in the industry. 

She has directed and managed the B2B and D2C public relations and communication strategy for all the Advanced Cosmeceuticals skincare brands, social media (including influencer collaborations), media planning and placement, along with content creation, copywriting, event management, and key opinion leader and expert profiling across the Advanced Cosmeceuticals brand portfolio.

Caroline also worked alongside Bella Media on the launch of TEOXANE to the Australian market, building awareness of their patented RHA resilient hyaluronic acid technology, and for a number of years was responsible for promoting the Cosmetic Physicians College of Australasia (CPCA), securing substantial media coverage including radio, TV, print and digital.

With a wealth of experience in developing multi-platform communications strategies tailored to suit each client’s needs, Caroline has established herself as a PR and marketing all-rounder. Her experience ranges from public relations campaigns, both B2B and D2C, social media, copywriting, content creation and events to marketing, advertising, media planning, media placement, production management and more.